by Jessica Mulholland, Managing Editor, CalChamber
California's dedication to privacy protection began when the Legislature passed the California Consumer Privacy Act (CCPA) in 2018, and that dedication was further solidified when voters passed the California Privacy Rights Act (CPRA) in 2020.
The CCPA/CPRA provides consumers with various rights regarding the data companies collect about them and how that data is utilized — and it requires covered businesses to adequately train employees who may receive consumer inquiries about this law.
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