CPRA Background

The California Consumer Privacy Act, was passed in 2018 and became effective in 2020. It significantly changed California’s consumer privacy data collection rules, requiring businesses subject to the act to notify consumers about the kinds of personal information it collects about them and what it was used for. It also gave consumers several rights regarding their personal information, including the right to know what personal information businesses collect about them, obtain their personal information from companies, have their personal information deleted, and the right to opt out of the sale of their personal information.